The AI-powered CRM for growing businesses
Meet MADDOX, the world’s smartest CRM.
It answers. It coaches. It never forgets.
MADDOX works like a personal assistant with a perfect memory. It keeps every word of every recorded call and meeting, answers any question about your business the moment you ask, coaches your reps in the middle of their calls, and keeps every commitment visible — so reps, managers and owners stay accountable to what was actually said.
When every number traces back to the call, the email and the meeting it came from, nobody spends Monday arguing about whose figures are right — the record already settled it.
One source of truth
Every answer your business has ever earned. One question away.
MADDOX is an AI-powered CRM that records every call and meeting word for word, answers any question about your business instantly, and coaches your sales team live on their calls. It records the work as it happens — every call and its transcript, every meeting, every deal review, every coaching conversation. Ask Maddox turns that record into answers on demand: dig into a deal before you dial, ask why your best rep wins and what the rest can copy, pull any number with the calls behind it. It is like having the one person who was in every room — and forgets nothing.
It answers only from your own data, shows where every answer came from, says so plainly when it does not have something — and changes nothing without your approval.
Integrations
Plays well with the stack you already run.
MADDOX sits alongside the systems you already pay for rather than demanding you replace them. Through an early-access ConnectWise connector, switched on per workspace, your companies and their agreements sync across — names, sites, industry, headcount, contract values, renewal dates and terms — so the customer list you sell against is the one you already service. Autotask and QuickBooks connect the same way.
Where you run a PSA, tickets and dispatch stay where they belong: in it. What MADDOX adds is the layer none of those systems was built for — the calls, the coaching, the pipeline and the questions you want answered about all three.
Because it records everything
The record is a by-product of the work.
Nobody is asked to remember to log anything. Calls arrive from the AI Softphone and become transcripts, activities and last-contacted stamps on their own. Every word of every recorded call and meeting is kept word for word — ask about it tonight, or six months from now, and get back exactly what was said.
- Every call transcribed and attributed to a speaker, then searchable by meaning.
- One timeline per contact, company and deal, assembled from six touch tables.
- Consent and retention handled as their own decisions, with the audio deliberately transient.
The platform
One record underneath, and everything built on it.
Each module below is a working part of the product with its own pages behind it. Nothing here is a category we intend to enter.
Ask Maddox
Ask your CRM in plain English and get the answer with its sources — deals, calls, campaigns, coaching and reps. Nothing changes without your approval.
Sales coaching and 1 on 1s
Sales coaching software for MSP sales teams: every 1 on 1 prepped from real calls, every call graded on your rubric, and every promise tracked to a verdict.
Record Everything
Every call, meeting and touch lands in one CRM timeline, transcribed word for word and searchable by meaning — total recall for your business, at any hour.
AI Softphone
An AI softphone that reads the CRM before it dials and coaches live: when the objection lands, the rebuttal is in the rep’s hand mid-sentence.
Campaigns and marketing automation
MSP marketing automation built as a journey: lanes, steps and goals, a launch readiness check, and every campaign a draft until you approve it.
IT Audit
An add-on for MSPs: leave the client site with the IT assessment scored and a client-ready deck already built off the deal, hours of report-building done.
Coaching & the AI Softphone
Every call transcribed, graded, and coached — while it is still live.
The rep hears the objection and already has your team’s best answer to it, on screen, before the customer has finished the sentence. The call is scored against the behaviors you actually care about. And the 1 on 1 that follows opens with what was said and what was promised already on the table — the same record doing all three jobs.
- A live objection surfaces the approved rebuttal and the call script the moment it is raised.
- Every call graded against your scorecard, with the objection library built from what actually gets said.
- 1 on 1s assembled from the record: commitments, development plans and evidence, not opinion.
- Campaigns built as journeys of lanes, steps and goals, reaching people from the same system.
In the product
The answer, with the sources it read.
Questions
The things people actually ask.
Do we have to migrate everything at once?
No. Core CRM runs on its own, and every other capability is a module you switch on when you want it. Most teams start with contacts, companies and deals, then add campaigns once the data is where they want it.
What happens to our existing tooling?
Maddox Connect covers the integration surface, and the API and webhooks are open. Where a system is the source of truth, it stays the source of truth and Maddox reads from it.
Who can see what?
Permissions are role and field level, every record is tenant-scoped, and every change is written to an audit trail you can query. Maddox Shield covers retention policy and governance.
Is the AI making decisions on its own?
No. An agent in Maddox is a definition you write, scope, test in a sandbox and switch off – it is configured rather than dispatched. No agent sends an email, creates a record, updates a field or assigns an owner. The assistant reads; when something needs changing it proposes the change and you approve it.
How do we get started?
Ask for an invitation. MADDOX takes new teams on by invitation only; once yours arrives we set the workspace up on your own data, and we will walk your pipeline with you before you commit to anything.
See it against your own pipeline.
MADDOX is opening to new teams by invitation. Ask for one and we set you up on your own pipeline, or bring us the one you already argue about and we will walk it with you.